- Talking about how new/digital media has changed the ways in which information reaches audiences and the implications.
- relating to David simon's 'build the wall' theory expressing how quality journalism should be paid to be read as journalism offers high quality that shouldn't be free.
- expressing the views on UGC, less needs for journalists, blog posts, better for institutions and feels closer to the action.
- How institutions made a huge mistakes from putting free newspapers online in the hope of grabbing more customers but led to less.