Monday, 16 December 2013
Historical Text
The golden age is noted for its innovation – a time "when it seemed that every new single reinvented the genre" according to Rolling Stone. Referring to "hip-hop in its golden age", Spin's editor-in-chief Sia Michel says, "there were so many important, groundbreaking albums coming out right about that time",[10] and MTV's Sway Calloway adds: "The thing that made that era so great is that nothing was contrived. Everything was still being discovered and everything was still innovative and new".[11] Writer William Jelani Cobb says "what made the era they inaugurated worthy of the term golden was the sheer number of stylistic innovations that came into existence... in these golden years, a critical mass of mic prodigies were literally creating themselves and their art form at the same time".
One of the definitive characteristics of the golden age of hip-hop is the proliferation of sample-heavy music. These samples were derived from a number of genres, ranging from jazz to rock & roll. Much of the sample-laden albums that were release during this time would not be able to receive legal clearance in today’s day and age.
It also provided some of the greatest advances in rapping technique - Kool G Rap, referring to the golden age in the book How to Rap says, "that era bred rappers like a Big Daddy Kane, a KRS-One, a Rakim, a Chuck D. . . their rapping capability and ability - these dudes were phenomenal".
Many of hip-hop's biggest artists were also at their creative peak – Allmusic says the golden age, "witnessed the best recordings from some of the biggest rappers in the genre's history... overwhelmingly based in New York City, golden age rap is characterized by skeletal beats, samples cribbed from hard rock or soul tracks, and tough dis raps... rhymers like PE's Chuck D, Big Daddy Kane, KRS-One, Rakim, and LL Cool J basically invented the complex wordplay and lyrical kung-fu of later hip-hop".
There was also often an emphasis on black nationalism – hip-hop scholar Michael Eric Dyson states, "during the golden age of hip hop, from 1987 to 1993, Afrocentric and black nationalist rap were prominent", and critic Scott Thill says, "the golden age of hip hop, the late '80s and early '90s when the form most capably fused the militancy of its Black Panther and Watts Prophets forebears with the wide-open cultural experimentalism of De La Soul and others"
Stylistic variety was also prominent – MSNBC says in the golden age, "rappers had an individual sound that was dictated by their region and their communities, not by a marketing strategist" and Village Voice refers to the golden age's "eclecticism".
Along with focusing on black nationalism, hip hop artists often talked about urban poverty. This brought a great deal of listeners to the genre who were struggling with poverty and were coping with the scourge of alcohol, drugs, and gangs in their communities. Public Enemy's most influential song came out at the time of urban poverty called "Fight the Power." The song speaks up to the government proclaiming that people in the ghetto have the freedom of speech and rights like every other American. One line in the song by Public Enemy, "We got to pump the stuff to make us tough from the heart," grasped the listeners attention and gave them motivation to speak out for themselves.
Tuesday, 10 December 2013
New And Digital Media
http://www.theguardian.com/technology/2013/dec/05/playstation-4-gamers-frustrated-ps4-pre-order-failures-game-sony
From this article, i personally believe that The Guardian put a huge negative towards game by expressing the amount of disappointment and frustration customers have been through to getting their PS4 on time. This gives GAME a very bad reputation as many audiences that read or look online on the guardian would most likely think that GAME is not to be trusted with and this really does put a negative affect on GAME as the use of this article would most likely lose them a lot of customers as the use of the article from the guardian will make many people be less attracted to GAME.
From this article, i personally believe that The Guardian put a huge negative towards game by expressing the amount of disappointment and frustration customers have been through to getting their PS4 on time. This gives GAME a very bad reputation as many audiences that read or look online on the guardian would most likely think that GAME is not to be trusted with and this really does put a negative affect on GAME as the use of this article would most likely lose them a lot of customers as the use of the article from the guardian will make many people be less attracted to GAME.
Monday, 9 December 2013
Essay Planning
How is J.Cole Represented in Hip-Hop and how does he challenge negative stereotypes of the music genre of Hip-Hop?
Introduction:
Back in the 1980's many people considered hip-hop to be very poetic and enlightening, making words rhymes and keeping a great rhythm to make people rap along to and dance also. However, over the years many people have tended to change their opinion on this genre of music, many claiming that the music promotes to much negativity, examples such as violence, sex and drugs are mostly linked with hip hop and many stereotypes believe that this is putting a huge negative affect on our society as many young adults seem to copy what many of the hip hop artists portray to their audiences. In this investigation I will be expressing my views on how hip hop is represented mainly focussing on the artist J.Cole but also giving a lot more examples in media language on how he challenges the negative stereotypes to represent hip hop in a positive way.
Paragraph 1:
How is rap represented from the uses of new media technology?
Paragraph 2:
How is J.Cole represented in his videos and other rappers such as Chief Keef?
Paragraph 3:
How does J.Cole put positive impact on audiences?
Paragraph 4:
How does Chief Keef put negative impact on audiences?
Introduction:
Back in the 1980's many people considered hip-hop to be very poetic and enlightening, making words rhymes and keeping a great rhythm to make people rap along to and dance also. However, over the years many people have tended to change their opinion on this genre of music, many claiming that the music promotes to much negativity, examples such as violence, sex and drugs are mostly linked with hip hop and many stereotypes believe that this is putting a huge negative affect on our society as many young adults seem to copy what many of the hip hop artists portray to their audiences. In this investigation I will be expressing my views on how hip hop is represented mainly focussing on the artist J.Cole but also giving a lot more examples in media language on how he challenges the negative stereotypes to represent hip hop in a positive way.
Paragraph 1:
How is rap represented from the uses of new media technology?
- The rise of Media Technology has had a huge affect on how Hip-Hop is portrayed to be, from the uses of 'Twitter Beef' to explicit and violent videos being put online to many Hip-Hop artists social life or maybe even concerts. For instance, The Game was recently featured to be one of the Hip-Hop artists to be seen online for beating up other Hip-Hop artist 40 Glocc www.youtube.com/watch?v=bL_xU6QLYxM as seen on the video The Game is seen to be rapidly punching the rapper 40 Glocc and this really does bring the negative stereotype of Hip-Hop as they seem to be promoting violence by recording such violent events in their life and really does show how the new media technology has had a negative affect on the Hip-Hop culture
- mise en scene
- twitter bombing
Paragraph 2:
How is J.Cole represented in his videos and other rappers such as Chief Keef?
- Mise En Scene of props such as cannabis and the costume of baggy jeans and no shirt really does conflict a negative look on Chief Keef as this really does make him look intimidating and provokes many audiences to be scared or most likely apply to the theory of bobo doll that many people will be influenced by Chief Keef and copy exactly what he does and this is not a good look for Chief Keef and really does represent him to be a bad role model.
- As we clearly know from his videos J.Cole is represented s to be a very powerful and wise man, from his lesson learning video's to showing audiences you have to go through some powerful wars to pre-vale. His videos would most likely be linked to Todorov's theory of equilibrium, disequilibrium and new equilibrium which is very effective as this makes audience's feel very motivated on doing the right things and this represents him to audiences to be very wise but also a role model as his powerful videos motivate them to do something with there lives.
- Copycat theory
- camera angles
Paragraph 3:
How does J.Cole put positive impact on audiences?
Paragraph 4:
How does Chief Keef put negative impact on audiences?
- Most people stereotype Hip-Hop to be negative, promote violence and very explicit. This is surely a bad look to Hip-Hop as many people portray the genre to be negative making it really hard for them to break through and prove that there is a positive side to Hip-Hop. Many rappers such as Chief Keef and Blood Money promote the negativity of Hip-Hop proving the common stereotypes of rap artist's with lyrics like "Bitches ain't shit" and "BANG BANG!", which is really unfair as this is not really how Hip-Hop is.
- Copycat theory
Paragraph 5:
How does J.Cole challenge the stereotypes of Hip-Hop?
Paragraph 6:
How are woman portrayed in hip hop videos?
Paragraph 7:
How does hip hop put an impact on audiences?
Paragraph 8:
Should hip hop be negativity portrayed in the 21st century?
Bibliography
Bilbliography
Work Citied
Books
Hip-hopsploitation:
Representing 1980s Hip-hop in Wild Style and Beat StreetBakari Kitwana
Media
Messages: What Film, Television, and Popular Music Teach Us about Race
Linda Holtzman
Linda Holtzman
Media/cultural
Studies: Critical Approaches Peter Lang
American
Behavioral Scientist P85-P86 Laura Lawrie
News Articles
[1] PBS org: http://www.pbs.org/independentlens/hiphop/gender.htm
The
State of Hip Hop: http://www.thestateofhiphop.com/article-04-drugs-and-hip-hop.html
Internet
[1] Mise En Scene Definition: http://en.wikipedia.org/wiki/Mise_en_sc%C3%A8ne
[1] Bobo Doll Theory Definition: http://www.simplypsychology.org/bobo-doll.html
Hippie
Definition from Free Dictionary: http://www.thefreedictionary.com/hippie
Iconography
Definition: http://www.thefreedictionary.com/iconography
Moving images
J.Cole-Sideline Story http://www.youtube.com/watch?v=fwux1A5hBdQ&list=PLBA31C8E8880F4509
Chief
Keef- Don’t Like http://www.youtube.com/watch?v=6g5ZF6DUrHI&list=PLEzC08QtIXe71MIIMWahff6SxMadW9piB
Work Consulted
Books
Hip-Hop:
Beyond Beats & Rhymes (2006) Director: Byron Hurt
The Hip-Hop
Generation: Young Blacks and the Crisis in African-American Culture by
Bakari Kitwana
Can't Stop Won't Stop: A History of the Hip-Hop Generation by Jeff Chang
That's the Joint!: The Hip-Hop Studies Reader by Mark Anthony Neal
When Chickenheads Come Home to Roost: A Hip-Hop Feminist Breaks It Down by Joan Morgan
It's Bigger Than Hip Hop: The Rise of the Post-Hip-Hop Generation by M.K. Asante Jr
Can't Stop Won't Stop: A History of the Hip-Hop Generation by Jeff Chang
That's the Joint!: The Hip-Hop Studies Reader by Mark Anthony Neal
When Chickenheads Come Home to Roost: A Hip-Hop Feminist Breaks It Down by Joan Morgan
It's Bigger Than Hip Hop: The Rise of the Post-Hip-Hop Generation by M.K. Asante Jr
News Articles
Internet
http://www.youtube.com/watch?v=AYHQcRGRV60
http://www.youtube.com/watch?v=IVhCzz8qRms
http://www.youtube.com/watch?v=QHmkE_gfxyk&list=PL1F3UCtHBLybTQKB2P765qAbZWDahB
Moving
Images
Monday, 2 December 2013
TWO chosen extracts
The two chosen extracts that I will be analysing are 'Chief Keef-I Don't Like' and 'J.Cole-Sidelines'
http://www.youtube.com/watch?v=6g5ZF6DUrHI&list=PLLtPKGYBKLHZCFho1Ki-DjuMTp1BSU6mq&safe=active
When analysing 'Chief Keef-I Don't Like' there are many negative sources that really does imply the negative stereotyping of hip-hop. For instance, Chief Keef is shown to be holding a gun in a threatening way, this is very negative and really does make the negative stereotypes of hip-hop look right, from the uses of the iconography a gun really does represent violence and power and really does portray Chief Keef to be a murderer and a dangerous person, this puts a huge affect on hip-hop as this implies to audiences that it is very violent and really does imply the negative stereotypes to the genre.
Also the Mise En Scene of props such as cannabis and the costume of baggy jeans and no shirt really does conflict a negative look on Chief Keef as this really does make him look intimidating and provokes many audiences to be scared or most likely apply to the theory of bobo doll that many people will be influenced by Chief Keef and copy exactly what he does and this is not a good look for Chief Keef and really does represent him to be a bad role model.
The use of the camera shots also imply the negativity that Chief Keef brings to hip hop, from the uses of close ups of him smoking cannabis to showing how intoxicated he is really does imply the negativity he brings to hip hop and really does imply to many audiences to believe the negativity of hip hop is true due to this video from Chief Keef as the uses of him taking drugs is not a good look at all and really does bring a lot of negativity on him.
Lyrics such as 'I'm killing these niggas, shit that they don't like broski the 30 he ain't trying to fight' really does show how much negativity Chief Keef brings to hip hop as he described about shooting people instead of fighting them, this really does imply the amount of violence that Chief Keef brings to hip hop and really does imply the amount of negativity that is stereotyped about hip hop. This is dumbing down the audience as the use of lyrics talking about drugs, sex and violence puts a huge affect on their audience and really does show the the negative stereotyping on hip hop as Chief Keef seems to a very violent and frightening role model.
Also the use of lighting in the video seems to be a bit dark, this most likely portrays the amount of danger and intimidation that Chief Keef brings as the use of dark lighting makes him look a lot more intimidating and this could really affect audiences to be frightened and really believe the negative stereotypes of hip hop. Also many times we see that the camera seems to go blurry at times, this could possibly imply the vision of Chief Keef as the use of him being very intoxicated, the camera shot maybe is trying to imply his vision and this is really affective as this gives audiences the idea of being in the eyes of someone being intoxicated and really does imply the negativity of hip hop.
http://www.youtube.com/watch?v=fwux1A5hBdQ
When analysing 'J.Cole-Sidelines' there are many positive sources that really does challenge the negative stereotypes of hip hop. For example, the use of J.Cole showing the amount of famous city's that he is visiting to tour really does put a positive on Cole as this implies to audiences that Cole is recognized around the world for being a very good rapper, even places such as Abu Dhabi is very effective as many people from Dubai main music is not hip hop and really does portray the amount of power and positivity Cole brings to hip hop as he is welcomed in many famous places in the world to perform and even places that main music audience isn't even rap.
Also the way J.Cole is dressed is very casual and efficient, from the uses of just wearing simple straight jeans and a hoodie really does challenge the negative stereotyping of hip hop, as many people would think that a rapper would wear baggy jeans and no shirt with tattoo's all over, however, Cole challenges the stereotypes as he is seen to be wearing very casual clothes which is extremely positive. This would also be a positive affect for hip hop as the use of the bobo doll theory having Cole dress casual would make many of the audiences that listen to him dress casual as they look up to Cole and this would really put a good affect on our society today.
Also the use of camera shots are very affective, for instance, the long shot of Cole rapping outside of a church is very positive as this implies to audiences that Cole is very religious but also very different to rappers such as Chief Keef as he doesn't have any drugs or violence implied through his videos but shows how holy he is to have a long shot of rapping outside a church and this really does challenge the negative stereotypes as his video is not seen to have drugs or naked woman in it. Also the long shots of fans screaming his name but also the amount of mix culture fans that Cole has is very affective it shows that his music is very much appreciated but that he can bring everyone in the world to come together from different cultural background to hear his music really does put a positive onto hip hop as he is connecting everyone in the world together and this is really good for our society.
http://www.youtube.com/watch?v=6g5ZF6DUrHI&list=PLLtPKGYBKLHZCFho1Ki-DjuMTp1BSU6mq&safe=active
When analysing 'Chief Keef-I Don't Like' there are many negative sources that really does imply the negative stereotyping of hip-hop. For instance, Chief Keef is shown to be holding a gun in a threatening way, this is very negative and really does make the negative stereotypes of hip-hop look right, from the uses of the iconography a gun really does represent violence and power and really does portray Chief Keef to be a murderer and a dangerous person, this puts a huge affect on hip-hop as this implies to audiences that it is very violent and really does imply the negative stereotypes to the genre.
Also the Mise En Scene of props such as cannabis and the costume of baggy jeans and no shirt really does conflict a negative look on Chief Keef as this really does make him look intimidating and provokes many audiences to be scared or most likely apply to the theory of bobo doll that many people will be influenced by Chief Keef and copy exactly what he does and this is not a good look for Chief Keef and really does represent him to be a bad role model.
The use of the camera shots also imply the negativity that Chief Keef brings to hip hop, from the uses of close ups of him smoking cannabis to showing how intoxicated he is really does imply the negativity he brings to hip hop and really does imply to many audiences to believe the negativity of hip hop is true due to this video from Chief Keef as the uses of him taking drugs is not a good look at all and really does bring a lot of negativity on him.
Lyrics such as 'I'm killing these niggas, shit that they don't like broski the 30 he ain't trying to fight' really does show how much negativity Chief Keef brings to hip hop as he described about shooting people instead of fighting them, this really does imply the amount of violence that Chief Keef brings to hip hop and really does imply the amount of negativity that is stereotyped about hip hop. This is dumbing down the audience as the use of lyrics talking about drugs, sex and violence puts a huge affect on their audience and really does show the the negative stereotyping on hip hop as Chief Keef seems to a very violent and frightening role model.
Also the use of lighting in the video seems to be a bit dark, this most likely portrays the amount of danger and intimidation that Chief Keef brings as the use of dark lighting makes him look a lot more intimidating and this could really affect audiences to be frightened and really believe the negative stereotypes of hip hop. Also many times we see that the camera seems to go blurry at times, this could possibly imply the vision of Chief Keef as the use of him being very intoxicated, the camera shot maybe is trying to imply his vision and this is really affective as this gives audiences the idea of being in the eyes of someone being intoxicated and really does imply the negativity of hip hop.
http://www.youtube.com/watch?v=fwux1A5hBdQ
When analysing 'J.Cole-Sidelines' there are many positive sources that really does challenge the negative stereotypes of hip hop. For example, the use of J.Cole showing the amount of famous city's that he is visiting to tour really does put a positive on Cole as this implies to audiences that Cole is recognized around the world for being a very good rapper, even places such as Abu Dhabi is very effective as many people from Dubai main music is not hip hop and really does portray the amount of power and positivity Cole brings to hip hop as he is welcomed in many famous places in the world to perform and even places that main music audience isn't even rap.
Also the way J.Cole is dressed is very casual and efficient, from the uses of just wearing simple straight jeans and a hoodie really does challenge the negative stereotyping of hip hop, as many people would think that a rapper would wear baggy jeans and no shirt with tattoo's all over, however, Cole challenges the stereotypes as he is seen to be wearing very casual clothes which is extremely positive. This would also be a positive affect for hip hop as the use of the bobo doll theory having Cole dress casual would make many of the audiences that listen to him dress casual as they look up to Cole and this would really put a good affect on our society today.
Also the use of camera shots are very affective, for instance, the long shot of Cole rapping outside of a church is very positive as this implies to audiences that Cole is very religious but also very different to rappers such as Chief Keef as he doesn't have any drugs or violence implied through his videos but shows how holy he is to have a long shot of rapping outside a church and this really does challenge the negative stereotypes as his video is not seen to have drugs or naked woman in it. Also the long shots of fans screaming his name but also the amount of mix culture fans that Cole has is very affective it shows that his music is very much appreciated but that he can bring everyone in the world to come together from different cultural background to hear his music really does put a positive onto hip hop as he is connecting everyone in the world together and this is really good for our society.
Monday, 25 November 2013
Media Magazine
"Popular songs of today have more power than ever before. They dictate social circles, fashion trends, the clubs you go to (preference of DJ playlists), new memes, slang... the list goes on. And let’s not forget – according to popular conspiracies – mainstream music is also responsible for ‘brainwashing’ the delicate minds of the prepubescent population."
This is really negative for hip-hop as this almost portrays the type of music to be 'brainwashing' and really put an affect on their audience, this really does promote the hip hop stereotype of making listeners do what rappers rap in their lyrics.
"The incessant synths and lack of genuine substance that emitted from the homogeneous noise that people call ‘music’ really had me feeling as if my employers were conspiring against my wellbeing. It’s strange how it takes a team of songwriters to assemble such garbage."
This really doesn't challenge hip hop stereotypes but gives them an advantage as the use of hip hop music being described as 'garbage' really does portray rap to be pointless and nonsense and really does put a bad reputation on the genre
"Surfing through Rap Genius I can see how people throw out suggestions without getting themselves into the mind of the artist"
This really does portray the stereotypes of hip hop as the uses of the quote explaining that people throw out suggestions before connecting to a rapper really does show how many people really don't listen to genre and understand what it means before making a negative statement.
"One thing that is clear is that the older generation has a tendency to blame for much of the violence that goes on in the world. I see this as a misinterpretation. It begs the ongoing question of whether the media create and reinforce violent stereotypes, or whether media producers simply construct a reflection of society’s ills?"
This really does put a positive affect on hip hop as the uses of the quote showing what hip hop really means but also shows how the media put a negative affect on hip hop to make sure that the negative stereotypes of hip hop are promoted making audiences understand that the media are putting hip hop in a negative place when really its not.
"The elder generation have an inclination of blaming rap for much of the violence that goes on within the younger world"
This is really negative for hip-hop as this almost portrays the type of music to be 'brainwashing' and really put an affect on their audience, this really does promote the hip hop stereotype of making listeners do what rappers rap in their lyrics.
"The incessant synths and lack of genuine substance that emitted from the homogeneous noise that people call ‘music’ really had me feeling as if my employers were conspiring against my wellbeing. It’s strange how it takes a team of songwriters to assemble such garbage."
This really doesn't challenge hip hop stereotypes but gives them an advantage as the use of hip hop music being described as 'garbage' really does portray rap to be pointless and nonsense and really does put a bad reputation on the genre
"Surfing through Rap Genius I can see how people throw out suggestions without getting themselves into the mind of the artist"
This really does portray the stereotypes of hip hop as the uses of the quote explaining that people throw out suggestions before connecting to a rapper really does show how many people really don't listen to genre and understand what it means before making a negative statement.
"One thing that is clear is that the older generation has a tendency to blame for much of the violence that goes on in the world. I see this as a misinterpretation. It begs the ongoing question of whether the media create and reinforce violent stereotypes, or whether media producers simply construct a reflection of society’s ills?"
This really does put a positive affect on hip hop as the uses of the quote showing what hip hop really means but also shows how the media put a negative affect on hip hop to make sure that the negative stereotypes of hip hop are promoted making audiences understand that the media are putting hip hop in a negative place when really its not.
"The elder generation have an inclination of blaming rap for much of the violence that goes on within the younger world"
Critical Investigation
How is J.Cole Represented in Hip-Hop and how does he challenge the negative stereotypes of the music genre of Hip-Hop?
Working title
Hip-Hop has been hugely promoted from the rising of Media Technology from the uses of T.V shows such as MTV too radio shows such as BBC 1extra, however, Music is seemed to be represented to be very negative towards audience's due to stereotypes claiming that Hip-Hop promotes too much violence and explicitly. However I believe that J.Cole represents Hip-Hop in a positive way and trashes the negative stereotypes as he promotes Hip-Hop in a very positive way by motivating his listeners to do something with their life and not play with it and not promote what stereotypes believe.
Angle
How is J.Cole represented in his videos?
How does J.Cole put positive impact on audiences?
Should hip hop be negativity portrayed in the 21st century?
How has hip hop evolved through new media technology?
Hypothesis
J.Cole is represented to be the positive artist in Hip-Hop trying to portray that there is something good from listening to his music and is not stereotyped to be violent or sexual as many stereotype Hip-Hop to be.
Linked production piece
As we clearly know from his videos J.Cole is represented s to be a very powerful and wise man, from his lesson learning video's to showing audiences you have to go through some powerful wars to pre-vale. His videos would most likely be linked to Todorov's theory of equilibrium, disequilibrium and new equilibrium which is very effective as this makes audience's feel very motivated on doing the right things and this represents him to audiences to be very wise but also a role model as his powerful videos motivate them to do something with there lives.
J.Cole represents himself to be a very positive figure in the hip-hop industry from the uses of his inspirational story telling to his videos that give guidance and portray a lesson learnt to his audience but also defeats the mise en scene of a hip-hop video as instead of 'strippers and drugs' he delivers 'pain and emotion' which is very unique as this pushes back the stereotypes of the hip-hop genre as Cole doesn't represent himself to be negative in his videos but a role model figure instead.
I honestly believe from artist's such as J.Cole that Hip-Hop should not be portrayed negatively in the 21st century, reason being is that Cole offers a lot of wisdom and motivation to his audiences and doesn't promote the negative stereotype of Hip Hop which most imply violence and sexuality but instead of doing that, Cole brings emotion and willingness to his audiences trying to motivate them and make them be much more smarter which surely implies the amount of wisdom that comes from Cole. However, rappers such as Chief Keef put a huge negativity to Hip Hop as the amount of violence and sexuality said from rappers like Chief Keef help the stereotypes of rap to be so negative. For example, the Mise En Scene for a Chief Keef video would be props such as guns, money and naked women which really does portray the negativity of Hip-Hop as this is really not the right way to help audiences do something with their life, however compared to J.Cole his videos mostly have a Todorov Theory which is so effective as this shows audiences how to learn from there lessons and really does show how different J.Cole is different to other artists in Hip-Hop.
Hip Hop has evolved through new media technology in a huge way, from the uses of Twitter to see what artists talk about and possibly even have fights with other artists on the social network to videos being broadcasted all over Youtube to promote their music. I would personally say Hip-Hop has extremely been promoted by the uses of new media technology and has a much more powerful role in the world, however i would say it has put a negative effect on Hip-Hop as well as many artists seem to have confrontations on Twitter and this is purely negative as this puts a bad look into Hip-Hop and shows the world that many artist cant get along and make music peacefully.
The main audience although is teenagers and young adults. Also people in the CDE classes would be the typical working class to be listening to Hip-Hop as many people seem to be able to relate to Hip-Hop as it helps guide them and motivate them to do something with their life and not waste it hence why rich people listen to other types of music as they don't really need to be motivated.
Issues/Debates
How is J.Cole represented in his videos?
How does J.Cole put positive impact on audiences?
Should hip hop be negativity portrayed in the 21st century?
How has hip hop evolved through new media technology?
Hypothesis
J.Cole is represented to be the positive artist in Hip-Hop trying to portray that there is something good from listening to his music and is not stereotyped to be violent or sexual as many stereotype Hip-Hop to be.
Linked production piece
http://www.youtube.com/watch?v=AYHQcRGRV60
http://www.youtube.com/watch?v=IVhCzz8qRms
http://www.youtube.com/watch?v=QHmkE_gfxyk&list=PL1F3UCtHBLybTQKB2P765qAbZWDahBY0Y
MIGRAINAs we clearly know from his videos J.Cole is represented s to be a very powerful and wise man, from his lesson learning video's to showing audiences you have to go through some powerful wars to pre-vale. His videos would most likely be linked to Todorov's theory of equilibrium, disequilibrium and new equilibrium which is very effective as this makes audience's feel very motivated on doing the right things and this represents him to audiences to be very wise but also a role model as his powerful videos motivate them to do something with there lives.
J.Cole represents himself to be a very positive figure in the hip-hop industry from the uses of his inspirational story telling to his videos that give guidance and portray a lesson learnt to his audience but also defeats the mise en scene of a hip-hop video as instead of 'strippers and drugs' he delivers 'pain and emotion' which is very unique as this pushes back the stereotypes of the hip-hop genre as Cole doesn't represent himself to be negative in his videos but a role model figure instead.
I honestly believe from artist's such as J.Cole that Hip-Hop should not be portrayed negatively in the 21st century, reason being is that Cole offers a lot of wisdom and motivation to his audiences and doesn't promote the negative stereotype of Hip Hop which most imply violence and sexuality but instead of doing that, Cole brings emotion and willingness to his audiences trying to motivate them and make them be much more smarter which surely implies the amount of wisdom that comes from Cole. However, rappers such as Chief Keef put a huge negativity to Hip Hop as the amount of violence and sexuality said from rappers like Chief Keef help the stereotypes of rap to be so negative. For example, the Mise En Scene for a Chief Keef video would be props such as guns, money and naked women which really does portray the negativity of Hip-Hop as this is really not the right way to help audiences do something with their life, however compared to J.Cole his videos mostly have a Todorov Theory which is so effective as this shows audiences how to learn from there lessons and really does show how different J.Cole is different to other artists in Hip-Hop.
Hip Hop has evolved through new media technology in a huge way, from the uses of Twitter to see what artists talk about and possibly even have fights with other artists on the social network to videos being broadcasted all over Youtube to promote their music. I would personally say Hip-Hop has extremely been promoted by the uses of new media technology and has a much more powerful role in the world, however i would say it has put a negative effect on Hip-Hop as well as many artists seem to have confrontations on Twitter and this is purely negative as this puts a bad look into Hip-Hop and shows the world that many artist cant get along and make music peacefully.
The main audience although is teenagers and young adults. Also people in the CDE classes would be the typical working class to be listening to Hip-Hop as many people seem to be able to relate to Hip-Hop as it helps guide them and motivate them to do something with their life and not waste it hence why rich people listen to other types of music as they don't really need to be motivated.
SHEP
Social- The 2010 London riots most likely affected how black people are stereotyped into society, as many citizens blamed black people for the riots which still affects people now as many people claim black people to be hoodrats and thief's and blame them for the riots and also this would imply to the U.K hip hop as many stereotypes consider U.K hip hop to be just as negative as the U.S and put a negative affect on their audience to make them do stuff such as the riots.
- The use of Barack Obama being selected as president is very positive for black people, as this finally helped black people to be stereotyped in a better way as they have a huge leader such as Barack Obama to give black people a good name for there selves.
- The use of Tupac and Biggie being killed brought huge negativity to Hip-Hop as many murders were occurring between artists and really did portray Hip-Hop to be dangerous and life threatening and really did put a negative on Hip-Hop and not challenge the stereotypes but for once they was actually right as so much violence was going on.
- The African-American civil rights movement (1955-1968) which really did affect black people as they were finally accepted to be equal to the whites and this really then gave the opportunity for black people to grow and become powerful and that is what made Hip-Hop today.
Economical
- The recession in the U.S is currently having a lot of pressure on many companies that advertise on T.V, however with Hip-Hop they still have the money to put their videos on T.v and this is extremely beneficial for Hip-Hop as this shows it has a lot of power as they can still afford to get big videos and broadcast them and really does put a positive on Hip-Hop.
Political
Issues/Debates
- Representation and stereotyping The Hip-Hop genre is represented in two ways most of the time, you can be the rapper that aims towards violence and explicity or be the rapper that is luxurious and wise. When linked to J.Cole he raps about wisdom and success which is a huge positive as this reperesents Cole to be a very smart and wise man as he chooses to not choose the negative path of Hip-Hop but the positive side which portrays Cole to be stereotyped as a good artist trying to promote Hip-Hop in a positive way.
- Regulation and Censorship VEVO edit music videos to remove references of drugs, sex, violence, weapons, swearing and racism. However, J.Cole's videos don't feauture any of the refrences above sept from swearing which clearly implies the positivity J.Cole bring to Hip-Hop as he is challenging the negative stereotypes of a mise en scene of a typical Hip-Hop video as his videos doesnt feauture any of the refrences above.
- Media Affects When linked to media affects the theory I would link to would be the copycat theory, reason being is that the younger generation would be affected to be influenced to be like rappers which could lead to a positive or negative way depending what rapper they listen too.
- Media technology and the digital revolution Once again I would say Hip-Hop has been promoted by the uses of new media technology and has a much more powerful role in the world, however i would say it has put a negative effect on Hip-Hop as well as many artists seem to have confrontations on Twitter and this is purely negative as this puts a bad look into Hip-Hop and shows the world that many artist cant get along and make music peacefully.
- Gender and ethnicity There is hardly any powerful female rappers in Hip-Hop and mostly dominated by males however females are usually represented to be tools and decorations towards male rappers. Male rappers are usually stereotyped to be powerful while females are represented to be explicit and under control by the men, making woman look like toys and just used for entertainment in videos.
- Audience theories The users and gratification means an audience that wants entertainment and escapism; as they want to be satisfied and watch something good but also as watch something that has something to do with their lifestyle they are seeking. Most people in the world want to be rich and famous. The use of J.Cole motivating lyrics would most likely influence audiences to aim for success and do something with their life instead of wasting time. The psychographics would most likely be linked to aspires and mainstream people as they seem to follow the most popular trend.
Media texts
J.Cole
How Hip-Hop is represented
How blacks are represented
Impacts on audiences
Other media texts
The negatives of Hip-Hop
How women are represented in Hip-Hop
How the rise of media technology has affected Hip-Hop
How does J.Cole challenge the stereotypes of Hip-Hop
should Hip-Hop be negativetly represented in the 21st generation
TV documentaries
Hip-Hop: Beyond Beats & Rhymes (2006) Director: Byron Hurt
The Hip-Hop Generation: Young Blacks and the Crisis in African-American Culture by Bakari Kitwana
Can't Stop Won't Stop: A History of the Hip-Hop Generation by Jeff Chang
That's the Joint!: The Hip-Hop Studies Reader by Mark Anthony Neal
When Chickenheads Come Home to Roost: A Hip-Hop Feminist Breaks It Down by Joan Morgan
It's Bigger Than Hip Hop: The Rise of the Post-Hip-Hop Generation by M.K. Asante Jr
Sunday, 24 November 2013
Amazon Books
"Statistics regarding gun homicide, suicide, and aids among young blacks in the 1980's 1990's provide a clear picture of the state of the hip hop generation"
This really does portray rap to be negative as the use of many bad listed situations are related to rap really does make audiences think that rap is very dangerous and this would lead to many people to stop listening to hip hop and downgrade hip hop in all.
"I want to suggest that today nation-conscious rappers draw their inspiration primarily from the black power movements of the 1960's"
http://www.jstor.org/discover/10.2307/466354?uid=2&uid=4&sid=21102950734357
This is really interesting as this portrays hip hop to almost be a strong point for black people improving their role in society as many rappers primarily inspire their lyrics from the days when black people had no power and really does show that hip hop is trying to promote their lyrics so well that black people can have a higher role in society.
"In his discussion of Canadian, Dutch, and French rap Adam Krims (2000) noted the prevailing image of African-American hip hop as 'real' hip hop" 1st page
This is a huge positive for american hip hop as they are represented for being 'real', and this really does challenge the negative stereotypes as the uses of them being real could apply to audiences that hip hop is poetry itself and trying to be real to the world to stand up for what they think is right.
"The lyrics of the song are uplifting, especially for mothers struggling with the
burden of raising a child in a single parent household. Shakur spoke from
experience, the “product of a single parent home,” he often wrote about the
bitterness he felt about growing up without a father"
"Articles written about Tupac before and
after his murder rarely mentioned any of the positive political and social
messages in his songs"
The Guardian, Bennum (1996, September 16) reported,
“Although he sold millions of records in the United States, in this country
[England] he will be better remembered for his violent life and many run-ins
with the police” (p. 14)
http://www.jstor.org/discover/10.2307/466354?uid=2&uid=4&sid=21102950734357
This is really interesting as this portrays hip hop to almost be a strong point for black people improving their role in society as many rappers primarily inspire their lyrics from the days when black people had no power and really does show that hip hop is trying to promote their lyrics so well that black people can have a higher role in society.
"In his discussion of Canadian, Dutch, and French rap Adam Krims (2000) noted the prevailing image of African-American hip hop as 'real' hip hop" 1st page
This is a huge positive for american hip hop as they are represented for being 'real', and this really does challenge the negative stereotypes as the uses of them being real could apply to audiences that hip hop is poetry itself and trying to be real to the world to stand up for what they think is right.
"The lyrics of the song are uplifting, especially for mothers struggling with the
burden of raising a child in a single parent household. Shakur spoke from
experience, the “product of a single parent home,” he often wrote about the
bitterness he felt about growing up without a father"
"Articles written about Tupac before and
after his murder rarely mentioned any of the positive political and social
messages in his songs"
The Guardian, Bennum (1996, September 16) reported,
“Although he sold millions of records in the United States, in this country
[England] he will be better remembered for his violent life and many run-ins
with the police” (p. 14)
Guardian Articles
One guardian article expresses the amount of hope that J.Cole brings to Hip-Hop and which is extremely beneficial as this really does show how much J.Cole has affected Hip-Hop as The Guardian is mostly read by people that are educated with the demographics of B which shows how much power J.Cole has as they recognize him to be the hope of Hip-Hop portraying how Cole puts a positive affect on his audiences as people with higher classes even adore his music.
"The 25-year-old has just signed to Jay-Z's Roc Nation imprint and he's being talked up in the States not just as the heir to Mr Beyoncé's crown but also as the young rapper who is single-handedly going to bring about a return to Real Hip-Hop"
This is a really positive look for J.Cole and really does challenge the negative stereotypes of Hip-Hop, reason being is that cole is being described in the guardian to be the key figure in hip hop but also bringing back the original game when it was considered to be positive. This is also a good positive for cole and hip hop as the guardian being read by many older audiences that wouldn't really listen to rap would recognize J.Cole as a good figure in hip hop and give hip hop a good reputation to other audiences that don't really listen to rap.
Drake joins J Cole in autism apology
Rappers say outrage over lyric on leaked track Jodeci Freestyle was 'learning lesson'
Email
Rapper Drake to remove offending lyric from official release of controversial song. Photograph: Johnny Nunez/WireImage
Drake has joined J Cole in an apology for mocking autism on their new single. Calling it "a learning lesson for both of us", Drake said that the offending lyric will be removed from the official release of Jodeci Freestyle.
Cole, not Drake, was the one who dropped the song's controversial lyric: "I'm artistic," he rapped. "You niggas is autistic, retarded." Representatives for Autism Speaks were among those who spoke out against the line, accusing Cole of perpetuating negative stereotypes against people with autism.
Over the weekend, Cole published a full apology: "Recently there's been a trend that includes rappers saying something offensive, only to be attacked for it in the media and pressured to apologise." he wrote on his blog, alluding to incidents involving Rick Ross and Lil Wayne. "I do not believe that an apology is needed every time someone is offended, especially when that apology is really only for the sake of saving an endorsement or cleaning up bad press. With that said, this is not the case today. This letter is sincere. This apology IS necessary."
"Last week, when I first saw a comment from someone outraged about the lyric, I realised right away that what I said was wrong," Cole continued. "I was instantly embarrassed that I would be ignorant enough say something so hurtful. What makes the crime worse is that I should have known better ... People with this disorder and their loved ones have to go through so much already, the last thing they need is to hear something as ignorant as what I said."
I would say that J.Cole represents himself to be very morally and socially considerate about others as he realized that what he had said was wrong and is extremely sorry which shows he cares about the people in the world. This is extremely beneficial as this puts a good reputation on rap as rappers like cole do not mean to hurt anyone feelings but just want to make music for people to listen to and relate to them.
Hip Hop Videos
The way Hip-Hop videos mostly portray woman is very interesting and controversial, as they most of the time represent woman as an sexual object, this is mostly portrayed through the amount of small clothes they have on and also the close ups of their figure and luxurious lips. Most of the Hip-Hop genre is mostly focused on the representations of black men. Most of the time there is a huge stereotype to the rap artists mostly portraying them to be black men that are aggressive, violent, sophisticated, rich and very unemotional.
Most of the conventions of Hip-Hop videos:
- Mostly linked through an iconography of money, mostly being thrown around to portray how much wealth they have to chuck around money, this also shown through luxurious cars to big ridiculous diamond chains and loads of alcohol and drugs.
- Many rappers are shown to be very cocky and powerful during their videos, this is mostly shown through their body language mostly being positioned to be excited but also powerful from the clothes they wear, mostly wearing the best designer clothes etc.. but also from the camera shots mostly being shot from a low angle so that they look so big and powerful trying to connote to audiences the amount of power they have from being a rapper.
- Most of the time their are scenes of violence mostly being linked to their lyrics and also violent video narratives mostly making their stereotypes sound right and the violence is shown through the hip-hop mise en scene as they use props such as guns and prostitutes portraying a very bad idea to the media and the audiences.
Critical Investigation: Next Steps
Most people stereotype Hip-Hop to be negative, promote violence and very explicit. This is surely a bad look to Hip-Hop as many people portray the genre to be negative making it really hard for them to break through and prove that there is a positive side to Hip-Hop. Many rappers such as Chief Keef and Blood Money promote the negativity of Hip-Hop proving the common stereotypes of rap artist's with lyrics like "Bitches ain't shit" and "BANG BANG!", which is really unfair as this is not really how Hip-Hop is. However, Artist's such as J.Cole bring a positive feeling to Hip-Hop and really does challenge the stereotypes of Hip-Hop as he seems to bring wisdom and good emotion to the music and this is a real positive of rap as this is how it started. Lyrics from J.Cole "Let the rain was away all the pain from yesterday" and "It's better to fail trying than wondering what could have happened if you tried". This is really effective and portrays the positivity that Cole brings to Hip-Hop as his lyrics are very motivating and soulful and brings the good side of Hip-Hop and really does challenge the negative stereotype of Hip-Hop.
The rise of Media Technology has had a huge affect on how Hip-Hop is portrayed to be, from the uses of 'Twitter Beef' to explicit and violent videos being put online to many Hip-Hop artists social life or maybe even concerts. For instance, The Game was recently featured to be one of the Hip-Hop artists to be seen online for beating up other Hip-Hop artist 40 Glocc (www.youtube.com/watch?v=bL_xU6QLYxM)
as seen on the video The Game is seen to be rapidly punching the rapper 40 Glocc and this really does
bring the negative stereotype of Hip-Hop as they seem to be promoting violence by recording such violent
events in their life and really does show how the new media technology has had a negative affect on the Hip-Hop culture
Many people believe that Hip-Hop was a better place when Tupac Shakur was around, reason being is that Tupac would rap about culture, politics, love and how we treat woman. This was very effective as Tupac brought the positive side of rap and really made people come together and celebrate his music as if he was speaking words of wisdom. Lyrics such as "Remember one thing, Through every dark night, there's a brighter day"and songs such as Changes really did motivate audiences and make them want to do something with their lives and this really did portray rap to be a positive and motivating music.
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