Introduction:
Back in the 1980's many people considered hip-hop to be very poetic and enlightening, making words rhymes and keeping a great rhythm to make people rap along to and dance also. However, over the years many people have tended to change their opinion on this genre of music, many claiming that the music promotes to much negativity, examples such as violence, sex and drugs are mostly linked with hip hop and many stereotypes believe that this is putting a huge negative affect on our society as many young adults seem to copy what many of the hip hop artists portray to their audiences. In this investigation I will be expressing my views on how hip hop is represented mainly focussing on the artist J.Cole but also giving a lot more examples in media language on how he challenges the negative stereotypes to represent hip hop in a positive way.
Paragraph 1:
How is rap represented from the uses of new media technology?
- The rise of Media Technology has had a huge affect on how Hip-Hop is portrayed to be, from the uses of 'Twitter Beef' to explicit and violent videos being put online to many Hip-Hop artists social life or maybe even concerts. For instance, The Game was recently featured to be one of the Hip-Hop artists to be seen online for beating up other Hip-Hop artist 40 Glocc www.youtube.com/watch?v=bL_xU6QLYxM as seen on the video The Game is seen to be rapidly punching the rapper 40 Glocc and this really does bring the negative stereotype of Hip-Hop as they seem to be promoting violence by recording such violent events in their life and really does show how the new media technology has had a negative affect on the Hip-Hop culture
- mise en scene
- twitter bombing
Paragraph 2:
How is J.Cole represented in his videos and other rappers such as Chief Keef?
- Mise En Scene of props such as cannabis and the costume of baggy jeans and no shirt really does conflict a negative look on Chief Keef as this really does make him look intimidating and provokes many audiences to be scared or most likely apply to the theory of bobo doll that many people will be influenced by Chief Keef and copy exactly what he does and this is not a good look for Chief Keef and really does represent him to be a bad role model.
- As we clearly know from his videos J.Cole is represented s to be a very powerful and wise man, from his lesson learning video's to showing audiences you have to go through some powerful wars to pre-vale. His videos would most likely be linked to Todorov's theory of equilibrium, disequilibrium and new equilibrium which is very effective as this makes audience's feel very motivated on doing the right things and this represents him to audiences to be very wise but also a role model as his powerful videos motivate them to do something with there lives.
- Copycat theory
- camera angles
Paragraph 3:
How does J.Cole put positive impact on audiences?
Paragraph 4:
How does Chief Keef put negative impact on audiences?
- Most people stereotype Hip-Hop to be negative, promote violence and very explicit. This is surely a bad look to Hip-Hop as many people portray the genre to be negative making it really hard for them to break through and prove that there is a positive side to Hip-Hop. Many rappers such as Chief Keef and Blood Money promote the negativity of Hip-Hop proving the common stereotypes of rap artist's with lyrics like "Bitches ain't shit" and "BANG BANG!", which is really unfair as this is not really how Hip-Hop is.
- Copycat theory
Paragraph 5:
How does J.Cole challenge the stereotypes of Hip-Hop?
Paragraph 6:
How are woman portrayed in hip hop videos?
Paragraph 7:
How does hip hop put an impact on audiences?
Paragraph 8:
Should hip hop be negativity portrayed in the 21st century?
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