TWO chosen extracts

The two chosen extracts that I will be analysing are 'Chief Keef-I Don't Like' and 'J.Cole-Sidelines'

http://www.youtube.com/watch?v=6g5ZF6DUrHI&list=PLLtPKGYBKLHZCFho1Ki-DjuMTp1BSU6mq&safe=active

When analysing 'Chief Keef-I Don't Like' there are many negative sources that really does imply the negative stereotyping of hip-hop. For instance, Chief Keef is shown to be holding a gun in a threatening way, this is very negative and really does make the negative stereotypes of hip-hop look right, from the uses of the iconography a gun really does represent violence and power and really does portray Chief Keef to be a murderer and a dangerous person, this puts a huge affect on hip-hop as this implies to audiences that it is very violent and really does imply the negative stereotypes to the genre.

Also the Mise En Scene of props such as cannabis and the costume of baggy jeans and no shirt really does conflict a negative look on Chief Keef as this really does make him look intimidating and provokes many audiences to be scared or most likely apply to the theory of bobo doll that many people will be influenced by Chief Keef and copy exactly what he does and this is not a good look for Chief Keef and really does represent him to be a bad role model.

The use of the camera shots also imply the negativity that Chief Keef brings to hip hop, from the uses of close ups of him smoking cannabis to showing how intoxicated he is really does imply the negativity he brings to hip hop and really does imply to many audiences to believe the negativity of hip hop is true due to this video from Chief Keef as the uses of him taking drugs is not a good look at all and really does bring a lot of negativity on him.

Lyrics such as 'I'm killing these niggas, shit that they don't like broski the 30 he ain't trying to fight' really does show how much negativity Chief Keef brings to hip hop as he described about shooting people instead of fighting them, this really does imply the amount of violence that Chief Keef brings to hip hop and really does imply the amount of negativity that is stereotyped about hip hop. This is dumbing down the audience as the use of lyrics talking about drugs, sex and violence puts a huge affect on their audience and really does show the the negative stereotyping on hip hop as Chief Keef seems to a very violent and frightening role model.

Also the use of lighting in the video seems to be a bit dark, this most likely portrays the amount of danger and intimidation that Chief Keef brings as the use of dark lighting makes him look a lot more intimidating and this could really affect audiences to be frightened and really believe the negative stereotypes of hip hop. Also many times we see that the camera seems to go blurry at times, this could possibly imply the vision of Chief Keef as the use of him being very intoxicated, the camera shot maybe is trying to imply his vision and this is really affective as this gives audiences the idea of being in the eyes of someone being intoxicated and really does imply the negativity of hip hop.

http://www.youtube.com/watch?v=fwux1A5hBdQ

When analysing 'J.Cole-Sidelines' there are many positive sources that really does challenge the negative stereotypes of hip hop. For example, the use of J.Cole showing the amount of famous city's that he is visiting to tour really does put a positive on Cole as this implies to audiences that Cole is recognized around the world for being a very good rapper, even places such as Abu Dhabi is very effective as many people from Dubai main music is not hip hop and really does portray the amount of power and positivity Cole brings to hip hop as he is welcomed in many famous places in the world to perform and even places that main music audience isn't even rap.

Also the way J.Cole is dressed is very casual and efficient, from the uses of just wearing simple straight jeans and a hoodie really does challenge the negative stereotyping of hip hop, as many people would think that a rapper would wear baggy jeans and no shirt with tattoo's all over, however, Cole challenges the stereotypes as he is seen to be wearing very casual clothes which is extremely positive. This would also be a positive affect for hip hop as the use of the bobo doll theory having Cole dress casual would make many of the audiences that listen to him dress casual as they look up to Cole and this would really put a good affect on our society today.

Also the use of camera shots are very affective, for instance, the long shot of Cole rapping outside of a church is very positive as this implies to audiences that Cole is very religious but also very different to rappers such as Chief Keef as he doesn't have any drugs or violence implied through his videos but shows how holy he is to have a long shot of rapping outside a church and this really does challenge the negative stereotypes as his video is not seen to have drugs or naked woman in it. Also the long shots of fans screaming his name but also the amount of mix culture fans that Cole has is very affective it shows that his music is very much appreciated but that he can bring everyone in the world to come together from different cultural background to hear his music really does put a positive onto hip hop as he is connecting everyone in the world together and this is really good for our society.