How is J.Cole Represented in Hip-Hop and how does he challenge the negative stereotypes of the music genre of Hip-Hop?
Working title
Hip-Hop has been hugely promoted from the rising of Media Technology from the uses of T.V shows such as MTV too radio shows such as BBC 1extra, however, Music is seemed to be represented to be very negative towards audience's due to stereotypes claiming that Hip-Hop promotes too much violence and explicitly. However I believe that J.Cole represents Hip-Hop in a positive way and trashes the negative stereotypes as he promotes Hip-Hop in a very positive way by motivating his listeners to do something with their life and not play with it and not promote what stereotypes believe.
Angle
How is J.Cole represented in his videos?
How does J.Cole put positive impact on audiences?
Should hip hop be negativity portrayed in the 21st century?
How has hip hop evolved through new media technology?
Hypothesis
J.Cole is represented to be the positive artist in Hip-Hop trying to portray that there is something good from listening to his music and is not stereotyped to be violent or sexual as many stereotype Hip-Hop to be.
Linked production piece
As we clearly know from his videos J.Cole is represented s to be a very powerful and wise man, from his lesson learning video's to showing audiences you have to go through some powerful wars to pre-vale. His videos would most likely be linked to Todorov's theory of equilibrium, disequilibrium and new equilibrium which is very effective as this makes audience's feel very motivated on doing the right things and this represents him to audiences to be very wise but also a role model as his powerful videos motivate them to do something with there lives.
J.Cole represents himself to be a very positive figure in the hip-hop industry from the uses of his inspirational story telling to his videos that give guidance and portray a lesson learnt to his audience but also defeats the mise en scene of a hip-hop video as instead of 'strippers and drugs' he delivers 'pain and emotion' which is very unique as this pushes back the stereotypes of the hip-hop genre as Cole doesn't represent himself to be negative in his videos but a role model figure instead.
I honestly believe from artist's such as J.Cole that Hip-Hop should not be portrayed negatively in the 21st century, reason being is that Cole offers a lot of wisdom and motivation to his audiences and doesn't promote the negative stereotype of Hip Hop which most imply violence and sexuality but instead of doing that, Cole brings emotion and willingness to his audiences trying to motivate them and make them be much more smarter which surely implies the amount of wisdom that comes from Cole. However, rappers such as Chief Keef put a huge negativity to Hip Hop as the amount of violence and sexuality said from rappers like Chief Keef help the stereotypes of rap to be so negative. For example, the Mise En Scene for a Chief Keef video would be props such as guns, money and naked women which really does portray the negativity of Hip-Hop as this is really not the right way to help audiences do something with their life, however compared to J.Cole his videos mostly have a Todorov Theory which is so effective as this shows audiences how to learn from there lessons and really does show how different J.Cole is different to other artists in Hip-Hop.
Hip Hop has evolved through new media technology in a huge way, from the uses of Twitter to see what artists talk about and possibly even have fights with other artists on the social network to videos being broadcasted all over Youtube to promote their music. I would personally say Hip-Hop has extremely been promoted by the uses of new media technology and has a much more powerful role in the world, however i would say it has put a negative effect on Hip-Hop as well as many artists seem to have confrontations on Twitter and this is purely negative as this puts a bad look into Hip-Hop and shows the world that many artist cant get along and make music peacefully.
The main audience although is teenagers and young adults. Also people in the CDE classes would be the typical working class to be listening to Hip-Hop as many people seem to be able to relate to Hip-Hop as it helps guide them and motivate them to do something with their life and not waste it hence why rich people listen to other types of music as they don't really need to be motivated.
Issues/Debates
How is J.Cole represented in his videos?
How does J.Cole put positive impact on audiences?
Should hip hop be negativity portrayed in the 21st century?
How has hip hop evolved through new media technology?
Hypothesis
J.Cole is represented to be the positive artist in Hip-Hop trying to portray that there is something good from listening to his music and is not stereotyped to be violent or sexual as many stereotype Hip-Hop to be.
Linked production piece
http://www.youtube.com/watch?v=AYHQcRGRV60
http://www.youtube.com/watch?v=IVhCzz8qRms
http://www.youtube.com/watch?v=QHmkE_gfxyk&list=PL1F3UCtHBLybTQKB2P765qAbZWDahBY0Y
MIGRAINAs we clearly know from his videos J.Cole is represented s to be a very powerful and wise man, from his lesson learning video's to showing audiences you have to go through some powerful wars to pre-vale. His videos would most likely be linked to Todorov's theory of equilibrium, disequilibrium and new equilibrium which is very effective as this makes audience's feel very motivated on doing the right things and this represents him to audiences to be very wise but also a role model as his powerful videos motivate them to do something with there lives.
J.Cole represents himself to be a very positive figure in the hip-hop industry from the uses of his inspirational story telling to his videos that give guidance and portray a lesson learnt to his audience but also defeats the mise en scene of a hip-hop video as instead of 'strippers and drugs' he delivers 'pain and emotion' which is very unique as this pushes back the stereotypes of the hip-hop genre as Cole doesn't represent himself to be negative in his videos but a role model figure instead.
I honestly believe from artist's such as J.Cole that Hip-Hop should not be portrayed negatively in the 21st century, reason being is that Cole offers a lot of wisdom and motivation to his audiences and doesn't promote the negative stereotype of Hip Hop which most imply violence and sexuality but instead of doing that, Cole brings emotion and willingness to his audiences trying to motivate them and make them be much more smarter which surely implies the amount of wisdom that comes from Cole. However, rappers such as Chief Keef put a huge negativity to Hip Hop as the amount of violence and sexuality said from rappers like Chief Keef help the stereotypes of rap to be so negative. For example, the Mise En Scene for a Chief Keef video would be props such as guns, money and naked women which really does portray the negativity of Hip-Hop as this is really not the right way to help audiences do something with their life, however compared to J.Cole his videos mostly have a Todorov Theory which is so effective as this shows audiences how to learn from there lessons and really does show how different J.Cole is different to other artists in Hip-Hop.
Hip Hop has evolved through new media technology in a huge way, from the uses of Twitter to see what artists talk about and possibly even have fights with other artists on the social network to videos being broadcasted all over Youtube to promote their music. I would personally say Hip-Hop has extremely been promoted by the uses of new media technology and has a much more powerful role in the world, however i would say it has put a negative effect on Hip-Hop as well as many artists seem to have confrontations on Twitter and this is purely negative as this puts a bad look into Hip-Hop and shows the world that many artist cant get along and make music peacefully.
The main audience although is teenagers and young adults. Also people in the CDE classes would be the typical working class to be listening to Hip-Hop as many people seem to be able to relate to Hip-Hop as it helps guide them and motivate them to do something with their life and not waste it hence why rich people listen to other types of music as they don't really need to be motivated.
SHEP
Social- The 2010 London riots most likely affected how black people are stereotyped into society, as many citizens blamed black people for the riots which still affects people now as many people claim black people to be hoodrats and thief's and blame them for the riots and also this would imply to the U.K hip hop as many stereotypes consider U.K hip hop to be just as negative as the U.S and put a negative affect on their audience to make them do stuff such as the riots.
- The use of Barack Obama being selected as president is very positive for black people, as this finally helped black people to be stereotyped in a better way as they have a huge leader such as Barack Obama to give black people a good name for there selves.
- The use of Tupac and Biggie being killed brought huge negativity to Hip-Hop as many murders were occurring between artists and really did portray Hip-Hop to be dangerous and life threatening and really did put a negative on Hip-Hop and not challenge the stereotypes but for once they was actually right as so much violence was going on.
- The African-American civil rights movement (1955-1968) which really did affect black people as they were finally accepted to be equal to the whites and this really then gave the opportunity for black people to grow and become powerful and that is what made Hip-Hop today.
Economical
- The recession in the U.S is currently having a lot of pressure on many companies that advertise on T.V, however with Hip-Hop they still have the money to put their videos on T.v and this is extremely beneficial for Hip-Hop as this shows it has a lot of power as they can still afford to get big videos and broadcast them and really does put a positive on Hip-Hop.
Political
Issues/Debates
- Representation and stereotyping The Hip-Hop genre is represented in two ways most of the time, you can be the rapper that aims towards violence and explicity or be the rapper that is luxurious and wise. When linked to J.Cole he raps about wisdom and success which is a huge positive as this reperesents Cole to be a very smart and wise man as he chooses to not choose the negative path of Hip-Hop but the positive side which portrays Cole to be stereotyped as a good artist trying to promote Hip-Hop in a positive way.
- Regulation and Censorship VEVO edit music videos to remove references of drugs, sex, violence, weapons, swearing and racism. However, J.Cole's videos don't feauture any of the refrences above sept from swearing which clearly implies the positivity J.Cole bring to Hip-Hop as he is challenging the negative stereotypes of a mise en scene of a typical Hip-Hop video as his videos doesnt feauture any of the refrences above.
- Media Affects When linked to media affects the theory I would link to would be the copycat theory, reason being is that the younger generation would be affected to be influenced to be like rappers which could lead to a positive or negative way depending what rapper they listen too.
- Media technology and the digital revolution Once again I would say Hip-Hop has been promoted by the uses of new media technology and has a much more powerful role in the world, however i would say it has put a negative effect on Hip-Hop as well as many artists seem to have confrontations on Twitter and this is purely negative as this puts a bad look into Hip-Hop and shows the world that many artist cant get along and make music peacefully.
- Gender and ethnicity There is hardly any powerful female rappers in Hip-Hop and mostly dominated by males however females are usually represented to be tools and decorations towards male rappers. Male rappers are usually stereotyped to be powerful while females are represented to be explicit and under control by the men, making woman look like toys and just used for entertainment in videos.
- Audience theories The users and gratification means an audience that wants entertainment and escapism; as they want to be satisfied and watch something good but also as watch something that has something to do with their lifestyle they are seeking. Most people in the world want to be rich and famous. The use of J.Cole motivating lyrics would most likely influence audiences to aim for success and do something with their life instead of wasting time. The psychographics would most likely be linked to aspires and mainstream people as they seem to follow the most popular trend.
Media texts
J.Cole
How Hip-Hop is represented
How blacks are represented
Impacts on audiences
Other media texts
The negatives of Hip-Hop
How women are represented in Hip-Hop
How the rise of media technology has affected Hip-Hop
How does J.Cole challenge the stereotypes of Hip-Hop
should Hip-Hop be negativetly represented in the 21st generation
TV documentaries
Hip-Hop: Beyond Beats & Rhymes (2006) Director: Byron Hurt
The Hip-Hop Generation: Young Blacks and the Crisis in African-American Culture by Bakari Kitwana
Can't Stop Won't Stop: A History of the Hip-Hop Generation by Jeff Chang
That's the Joint!: The Hip-Hop Studies Reader by Mark Anthony Neal
When Chickenheads Come Home to Roost: A Hip-Hop Feminist Breaks It Down by Joan Morgan
It's Bigger Than Hip Hop: The Rise of the Post-Hip-Hop Generation by M.K. Asante Jr
No comments:
Post a Comment