News Corporation

1. News Corporation response to the growth of new and digital media has led them to releasing a range of new digital media products to benefit the public's viewing. For instance, Sky has introduced 'Sky Go', this allows users to watch the news on their phone anywhere in the world, this really does imply the dramatic changes as before the news was watched on T.V or read on newspapers and really does imply the dramatic changes due to the rise of new and digital media. Another example would be that The Times have introduced a pay wall, this means that audiences would need to pay a certain amount of money a month to access the times news articles. This really does imply the change as many audiences get their news for free from social networking sites or etc. meaning that many institutions don't make enough money making them have to introduce the pay wall to earn more money.

2. The impact that new and digital media has had on News Corporation brands could possibly the new idea of 'citizen journalism, this means that people around the world can send in video or images to news institutions and this has really benefited them. Reason being, is that this has allowed institutions to make a lot more news stories as they would have a lot more stories to report on due to a lot of video's and images being sent in from the public that they could talk about. Another example would be that fewer newspapers are being sold due to the rise of media, reason being is that many of the public can access the news for free as many social networking sites present the news to the public for free. This has led to many people to using the free services for news instead of buying newspapers making it very hard for news institutions to make money.
3. I believe that traditional media institutions are trying to adapt to the challenge posed by new and digital media so that they can come on top and try to earn the amount of money that they was making before the rise of new and digital media. For Instance, making apps to try and support the public with their news implies that they are trying to adapt to the rise of new and digital media as many audiences tend to have phones that support apps therefore having an app would help them gain a lot more audiences as they will be supporting the rise of new and digital media. Another example could be their interaction with social networks, the use of making Twitter and Facebook accounts as made them attract younger audiences as many tend to use them, this means that they would be attracting a lot more audiences meaning they would gain a lot more consumers and implies how they are trying to adapt to the rise of new and digital media.